How Email Marketing Can Increase Your Auto Repair Shop's Average Repair Order

As an auto repair shop owner, you know that it is vital to attract new customers while also keeping your current clients. One way to achieve this is through email marketing. Email marketing is an excellent way to reach potential customers and keep in touch with your current ones.

In this blog post, we will explain what email marketing is, why it is important, and the different types of email marketing messages that you can use to increase your auto repair shop's average repair order.

What Is Email Marketing?

Email marketing is a type of digital marketing strategy that involves sending emails to your customers or potential customers. The primary goal of email marketing is to promote your business, maintain relationships with your current customers, and attract new ones.

Why Use Email Marketing?

Email marketing is a great way to keep your customers engaged with your business. Sending regular emails to your subscribers can keep them informed about your services, promotions, and any new changes. It can also help you build brand loyalty and improve customer retention.

Types Of Email Marketing Messages In The Automotive Industry

There are several types of email marketing messages that you can use to increase your auto repair shop's average repair order. Here are some of the most effective ones:

Welcome Email

A welcome email is the first email that you send to new subscribers. This email should express gratitude for subscribing to your email list and introducing your auto repair shop to them. It is also an excellent opportunity to offer a discount for their first repair.

Invitation To Connect

An invitation to connect via email is an excellent way to stay connected with your customers. In it, you can invite them to sign up for your loyalty program, follow you on social media, or leave a review on your website.

A Monthly Newsletter

A monthly newsletter is an excellent way to keep your subscribers updated about your latest offers and services. Here, you can provide them with relevant and valuable information about your business.

Promotional Emails

Promotional emails are excellent for promoting your current sales or discounts. They can also help increase your average repair order by offering an upsell.

Remember to Keep The Emails Short

Your subscribers' inboxes can become quickly overwhelmed if you send long and detailed emails. Keep your emails short, informative, and to the point.

Use Automation In Your Email Marketing Campaign

Using automation in your email marketing campaign can save you time while also personalizing your emails. This way, you can segment your subscribers based on their interests and send them targeted messages.

Send A Message After An Action

After a customer completes a repair service, it is essential to follow up with an email. This will help you improve customer satisfaction and loyalty. In the email, you can thank them for their business and ask for feedback on their experience.

Start Planning Your Emails

Lastly, planning your emails is crucial to ensure that they are relevant, timely, and effective. Take the time to brainstorm ideas for email campaigns, and strategize the best times to send these emails.


Email marketing is a valuable tool to increase your auto repair shop's average repair order. By sending relevant, timely, and valuable content to your subscribers, you can improve customer retention and loyalty. Implementing a targeted email marketing campaign can help you attract and convert new customers, upsell current customers, and improve customer satisfaction. So, start planning your email campaigns today, and watch your auto repair shop grow!

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