What's The Best Time To Send Email Campaigns?

Email marketing is one of the most effective ways to reach out to potential customers and keep your existing ones engaged. But when it comes to sending emails, timing can be everything. Knowing the best time to send email campaigns can make a huge difference in how successful they are. After all, if you’re sending an email at the wrong time, chances are that it won’t even get opened or read!

The good news is that there are certain times of day and days of the week that have been found to be more effective in terms of engagement for email campaigns.

In this article, we will discuss what those times are so you can maximize your efforts when creating and scheduling your next campaign.

The Best Day Of The Week To Send Emails

When it comes to scheduling your email campaigns, the day of the week can make a big difference in terms of engagement. To ensure that your emails are seen and read by as many people as possible, it’s important to pick the right day for sending them out.

Research conducted by Experian has found that Tuesday is the best day of the week to send emails. This day was found to have higher engagement rates than any other day, with a 17% open rate and a 26% click-through rate.

In addition to picking the right day, it’s also important to pick the right time for sending your email campaigns. The best time of day to do so will depend on several factors such as your audience’s location and their typical daily activity.

The Best Time To Send Emails

The best time to send emails on Tuesdays is in the afternoon. This is because most people are back from work and have more free time to check their emails. Research conducted by Experian shows that email open rates are highest between 2pm and 5pm local time, with a peak at 3pm. This makes sense as people are likely to be home from work, with more time to check their emails.

In addition, research has shown that sending emails during business hours can be beneficial. For instance, research conducted by MailChimp showed that emails sent between 9am and 12pm had higher open rates than those sent outside of these hours.

However, it’s important to remember that the best time of day for sending emails may vary depending on your target audience’s location and activity patterns. Some audiences may respond better to morning or evening campaigns if they tend to be more active at certain times of the day.

If you’re not sure when the optimal time for sending an email campaign is, it’s best to test different times and see which one works best for your particular audience. You may find that different times of day produce different results, so you should experiment with different variations in order to get the most out of your email campaigns.

Some Thoughts On The Best Time To Send Email Campaigns

The best time to send emails on Fridays is in the late morning or early afternoon. Research indicates that there is a higher open rate for emails sent between 10am and 12pm than those sent during other times of the day. This makes sense as many people may be winding down their workday and have more available time to check their emails.

While many “best practices” might discourage sending on a Sunday,

INGLOT Canada recently conducted a study and found that sending an email campaign alongside an SMS message on Sundays resulted in higher engagement rates. This is largely due to the fact that customers are more relaxed and have more free time to shop on the weekends. Not only do they have extra time to browse through their emails, but they are also more likely to be receptive to promotional offers when away from work and in a leisurely mood.

The research showed that Sunday afternoon proved to be the most effective time for sending out campaigns, with email open rates being 24% higher than any other day of the week. In addition, click-through rates were significantly higher on Sundays compared to other days, with a 32% increase in engagement. These figures make it clear that Sunday afternoon is the optimal time for sending out marketing campaigns.

5 Ways To Improve Your Email Metrics

Clean Up Your Contact List

The first step to improving your email metrics is to make sure you have a clean contact list with up-to-date information. This means getting rid of old or inactive contacts, as well as unsubscribing those who no longer wish to receive emails from you. Doing so will help ensure that the people on your list are more likely to engage with your campaigns and lead to higher open and click-through rates.

Optimize Your Email Frequency

Another way to ensure better email metrics is to optimize your email frequency. You don’t want to overwhelm your contacts with too many emails, so it’s important to find the right balance between sending enough emails that generate engagement and not too many emails that are deemed spam. You should also consider segmenting your contact list into different groups based on their interests or activity levels and then adjusting the frequency of your emails accordingly.

Understand Your Target Audience

The key to successful email campaigns is understanding your target audience. It’s important to know who you are sending emails to, their interests, and how they prefer to be engaged. This will help you tailor each campaign accordingly so that it resonates with the right people.

Double-check Your Subject Line

The subject line is one of the most important elements of any email campaign, as it’s often the first thing your contacts see before they open your message. Make sure you are using compelling and interesting language that will grab people’s attention and make them want to read more.

Leverage Email Automation

Email automation is a great tool for improving your email metrics. Automated emails can be used to send out personalized messages or follow-up emails based on certain criteria (such as customer activity or purchase history). This helps ensure that your messages are reaching the right people at the right time, and can lead to higher engagement rates.


It's clear that leveraging the power of email automation, optimizing your contact list and email frequency, understanding your target audience, and crafting compelling subject lines can all help to improve your email metrics. With a little bit of effort put into each stage of the process, you should be able to see an increase in open rates and click-throughs for better engagement from customers. Sunday afternoons are also proving to be particularly effective when it comes to sending out campaigns due to customers’ relaxed state on weekends – further emphasizing the importance of timing in addition to content. All these tips combined will result in higher sales conversions if done correctly!

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